Behaviour tracking traces user behaviour in a specific industry throughout an extended period of time. Online surveys and evaluation of logfiles ensure precise analysis of competitors' websites.
Fields of application
Long-term comparison of your website with those of your competitors ensures
Using the "Scorecard" data processing model you can monitor how your own pages
develop in comparison with competitors' pages over an extended period of time.
Approach
Use of selected pages is logged for an extended period of time. Users can respond
with positive and negative feedback while surfing. In addition to this, online surveys
on competitors' pages are possible.
Results
Comparative analysis of the pages covered by the test including best practices recommendations
Properties
Recruiting: Panel
Sample size: at least 200
Time scale: 3 months or more
Plug-In required: yes
Includes competitors: yes – surveys possible
