Benchmarking allows for a direct comparison of your own websites with competitors' websites based on a sufficiently large sample size. To allow this to happen, participants perform specific tasks (task-orientated approach) on your website and your competitors' websites.
Fields of application
Benchmarking is suitable for a direct comparison with competitors' websites. Acquired data (screenshots, mouse movements, clicks, input, comments and log files) provide information on user behaviour, both on your own site, and on any competitors' sites visited by the participants.
Approach
Participants, who are recruited by a panel, solve tasks on selected live websites. Depending on the task, and the requirements of the survey, participants may also have the ability to provide feedback while surfing.
Results
Comparative analysis of the pages covered by the test including best practices recommendations
Properties
Recruiting: Panel
Sample size: at least 200
Time scale: approx. 4 weeks
Plug-in required: yes /no
Includes competitors: yes
