LEOtrace® Experience Report

True Intent Customer Experience Research

You want to know

Do your website tools support you in running your business?
How do customers really use your website?
What your users need and how to satisfy those needs.
What log file analysis isn‘t telling.
How to increase your sales!

Our service

The Experience Report uncovers the natural behaviour of users on your website. It is a “True Intent study” with actual customers (no panel). Participants surf without a specific task, and use the website in the normal way. While surfing, they provide positive and/or negative feedback. The Experience Report allows an evaluation of your current website and a before/after comparison of a redesign or prototype. With the Experience Report we give you the ability to acquire valid, representative and high-quality data from website users‘ home or work environments to answer your questions.

Your results

The data that is recorded from each user includes logfiles of accessed URLs, click points, mouse positions (every 0.1 second), scroll position on the site, viewable size of the screen and screenshots/visualised mouse movements.

These results are then analysed and delivered in a report which is comprised of:

PowerPoint Report:
Present and interpret the results in detail. Log files edited in graphics.
Table collection:
Showing the quantitative results in detail and derived from the important variables.
Excel File:
Lists all comments about the User Experience individually and in detail with priority and optimisation recommendations.
Profiles:
Individual profiles of users' movements on your website.
Management Summary:
Presents the most important results and recommendations.