LEOtrace® combines measurement, observation and questioning of users with high involvement in their natural environment on your own website and on the sites of your competitors.
LEOtrace® Experience Report
The Experience Report ascertains the natural behaviour of the users on a website. Participants surf without a specific task, and use the website in the normal way. While they are surfing, participants provide positive and/or negative feedback.
LEOtrace® Behaviour Tracking
This long term comparison of your own website with those of your competitors ascertains if and how actual use of your own website differs from usage of competitors' sites. This approach supports ongoing monitoring of the market, and ongoing optimisation of your own product. Online surveys and evaluation of logfiles ensure precise analysis of competitors' websites.
LEOtrace® Benchmarking
Benchmarking allows for a direct comparison of your own websites with competitors' websites based on a sufficiently large sample size. It points out where you need to optimise your own website and includes best practise recommendations.
LEOtrace® PreTest
The PreTest approach gives you the ability to reliably evaluate the performance of a website or web application. The Experience PreTest is suitable for deciding between multiple prototypes within the scope of a development process, or for comparative testing of multiple draft layouts.
